Our Clients can expect the following:-
Keyword Research: We are here to make sure that you appear for all the right searches by doing a complete and effective Keyword Research. We closely monitor our campaign’s performance to get a clear picture so as to make the necessary changes to optimize the performance of the campaigns.
Ad Creation:- We provide full attention to create effective Ads and to get maximum conversions considering all the necessary factors.
Landing Page Conversion Optimization: We create a special landing page so that all the users clicking on the Ads will be redirected to your landing page. This page will be particularly designed to sell. This helps in maintaining Authenticity for your website designed for other purposes.
Split Testing and Ad Comparison: We perform A/B Testing compare the performance and effectiveness of the Ads. This will allow us to hone our content and presentation.
PPC Mini-Campaigns: In Mini Campaigns, we show Ads to users in a particular state, city or a neighbourhood. We use these campaigns to target a small set of audience to sell a product or a particular service.
Remarketing Campaigns: These campaigns are used to retarget users that have shown interest in your website but not converted. This is a good method to gain attention of users with similar interests as those of existing customers. It also can increase the return on Ad spent.
What is Pay Per Click (PPC)?
Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It’s a way of buying traffic to your website vs. earning visitors through organic methods, like SEO.
Even with all the knowledge in the world about these two types of web marketing. Here are some steps you can take to decide what might be best for your business.
Step One: Identify Your Primary Campaign Goal
This sounds simple, but I want you to take some time and hone in on an ultra-focused goal. The more focused you can get, the better. Here are some great steps to take to focus your goal:
- What do I want from a marketing campaign? Make a list of items.
- Which items on the list do I need before I can achieve some of the others? Narrow down to 2 or 3 of the most important items.
- Do you see any commonalities between the remaining items? Can you categorize them as brand awareness, more leads, more website visits, more sales, or something similar?
- From what you’ve distilled, grab your one or two primary goals.
- Add numbers, if you can. For example, do you need sales to increase by a certain percentage? Do you have a set number of bookings you’d like to schedule per month?
Whether you’ve partnered with a PPC agency before or this is new to you, it’s important to consider some things before signing the contract. Chances are, they’ll be an expansion of your marketing team and you’ll be working with them often to continue improving the campaign performance and adjust the strategy as needed. Here are seven things to consider before hiring your next PPC partner.
- Goals & expectations
- Agency vs. client contribution
- Pricing structure